Post by account_disabled on Mar 13, 2024 6:14:47 GMT
Funnel marketing: Digital Coach research dedicated to the topic Funnel Marketing: for some time we have been discussing the importance of creating and optimizing your funnel, especially for those who operate on the web. In this post by Pop Up Magazine, we will see together the interesting research developed by Digital Coach , who has been dealing with online training for years also on the topic related to Funnel Marketing! Digital Coach research The objective of the research developed by Digital Coach is to discover how through Funnel Marketing it is possible to activate purchasing processes by customers for products that I would define as premium, i.e. those that have a market value of more than 500 euros.
In order to validate the survey, some questions Find Your Phone Number were asked to groups of consumers of different ages and occupations, to have a heterogeneous audience as a reference sample for the research. Marketing Funnels After which an immediately incisive question was asked about a very important element in terms of marketing, namely the search for information , to which the public responded with a plebiscite in favor of Google and organic results (while paid ones are preferred only for the 9.94% of those interviewed) and sector blogs (76.52% and 20.44% respectively), but pay attention to Instagram and social networks which increase their share of participation.
The market place category (Amazon, e-Bay and similar) deserves a world of its own , for which the public searches for information directly on the portals where they will then make the purchase, reducing the steps that lead the customer to purchase the product/service. Finally, emails continue to lose ground, considered by users in only 13.54% of cases. Marketing Funnels To the question linked instead to the action that the user takes to keep in touch with the company in which he is interested, even today the most recurrent answer is subscribing to the newsletter (which then becomes a paradox because previously consumers expressed little preference for using email as an information channel), followed by Facebook and other corporate social channels.
In order to validate the survey, some questions Find Your Phone Number were asked to groups of consumers of different ages and occupations, to have a heterogeneous audience as a reference sample for the research. Marketing Funnels After which an immediately incisive question was asked about a very important element in terms of marketing, namely the search for information , to which the public responded with a plebiscite in favor of Google and organic results (while paid ones are preferred only for the 9.94% of those interviewed) and sector blogs (76.52% and 20.44% respectively), but pay attention to Instagram and social networks which increase their share of participation.
The market place category (Amazon, e-Bay and similar) deserves a world of its own , for which the public searches for information directly on the portals where they will then make the purchase, reducing the steps that lead the customer to purchase the product/service. Finally, emails continue to lose ground, considered by users in only 13.54% of cases. Marketing Funnels To the question linked instead to the action that the user takes to keep in touch with the company in which he is interested, even today the most recurrent answer is subscribing to the newsletter (which then becomes a paradox because previously consumers expressed little preference for using email as an information channel), followed by Facebook and other corporate social channels.